The beauty of science may be pure and eternal, but the practice of science costs money. And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into something new--the payoff may be tenure or a job at a highly ranked university or ...(展开全部)

The beauty of science may be pure and eternal, but the practice of science costs money. And scientists, being human, respond to incentives and costs, in money and glory. Choosing a research topic, deciding what papers to write and where to publish them, sticking with a familiar area or going into something new--the payoff may be tenure or a job at a highly ranked university or ...(展开全部)

Just how risky is the movie industry? Is screenwriter William Goldman's claim that "nobody knows anything" really true? Can a star and a big opening change a movie's risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to uncover the wild uncertainty ...(展开全部)

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion...(展开全部)

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion...(展开全部)

There's a hidden science that affects every part of your life. You are fluent in its terminology of email, WiFi, social networking, and encryption. You use its results when you make a telephone call, access the Internet, use any factory-produced product, or travel in any modern car. The discipline is so new that some prefer to call it a branch of engineering or mathematics. But...(展开全部)

There's a hidden science that affects every part of your life. You are fluent in its terminology of email, WiFi, social networking, and encryption. You use its results when you make a telephone call, access the Internet, use any factory-produced product, or travel in any modern car. The discipline is so new that some prefer to call it a branch of engineering or mathematics. But...(展开全部)

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory diso...(展开全部)

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory diso...(展开全部)

How the Body Shapes the Mind is an interdisciplinary work that addresses philosophical questions by appealing to evidence found in experimental psychology, neuroscience, studies of pathologies, and developmental psychology. There is a growing consensus across these disciplines that the contribution of embodiment to cognition is inescapable. Because this insight has been develop...(展开全部)